Professional Bid and Proposal Writing One-Day Skills Training Course
Professional Bid and Proposal Writing One-Day Skills Training Course
Overview
This workshop-style training event covers all aspects of preparing, writing, proofing, editing, and producing sales proposals, tender responses, bid documents, and sales quotations.
Who should attend?
This course is suitable for sales and marketing staff, bid writers, and technical advisors.
Learning objectives include:
This course will be delivered by an experienced trainer with real expertise and knowledge of the subject. The course will be informal, engaging, and include many practical activities.
Live online one-day training course price: £195 plus VAT per person.
£295 per person for a one-day classroom workshop, a minimum of three participants, plus travel costs.
Key principles of bid, tender response, and proposal writing
Creating your proposal
How to structure your proposal
Selling with words
Correcting Skills
Presenting to the client
Learning summary
Ideal for individual or groups
The training will help you to become a more effective and efficient writer when preparing and presenting sales proposals and related documents. It uses business writing principles. This is different from the writing we were taught at school or college.
Time is money
How much time do you or others waste by having to re-do your letters and business documents again and again? Or, did you experience preparing a document that does get fully read, misses the points the readers are looking for and does not achieve your objectives?
Clarity of thought is important in all areas of business and it's important to know the aim of your writing before you begin. Using the right words and phrases, keeping clear of jargon, and being logical will make your words easier to understand. Words that are understood are acted on and action makes for more productivity.
Careful consideration of the reader's needs and expectations is the basis of good practice writing. The essential qualities are:
The first two of these meet the reader's needs. The third and fourth satisfy the reader's expectations. Plus, consider how you improve the process of producing sales proposals, regardless of the final output.
A formal written proposal is sometimes necessary to back up the content of the verbal presentation of your solution. Complex sales writing proposals can tie up expensive resources for long periods. So, it is very important to ensure that you have determined the criteria, budget, and needs of your prospect before you commit resources or put pen to paper. A proposal should state in writing the benefits your prospect will gain from implementing your solution. A proposal is therefore first and foremost a selling document. Certain situations require a formal proposal:
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