Key Account Management Training

Proven techniques and skills for managing and growing existing customers and accounts.

1. How to plan, improve, and build revenue from existing accounts
2. Build and develop essential relationships
3. Learn how best to build loyalty and customer satisfaction

This course is ideal for all account managers, account support and technical team members, senior managers, and executives.

• Sell more to existing accounts, increased customer retention, and improve customer satisfaction.
• Manage service issues more effectively, through delegation and managing expectations.
• Create a simple but effective account management dashboard, relationship matrix, and opportunity roadmap for each key account.
• Developing a 'best practice' approach to account management using the tools above.
• Providing more consistency and structure in developing and growing business from both existing accounts and new potential customers.
• Improving the ability to sell additional services proactively – up-selling and cross-selling.

More confidence and skills in managing all types and sizes of accounts.

This course will be delivered by an experienced trainer with real expertise and knowledge of the subject. The course will be informal, engaging, and includes many practical activities.

Live online half-day training course: price: £95 plus VAT per person.

£195 per person for a one-day classroom workshop, minimum of three participants, plus travel costs.